Congresswoman Ileana Ros-Lehtinen works for kids

Miami, FL— Congresswoman Ileana Ros-Lehtinen joined The Century Council to bring Ask, Listen, Learn: Kids and Alcohol Don’t Mix to the Hank Kline Boys and Girls Club today. In partnership with PE4Life, The Century Council has created an interactive activity that builds on the existing Ask, Listen, Learn program and encourages kids to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.” The new initiative is based on recent research by Harvard Medical School’s Dr. John Ratey, showing that for your brain to function at its peak; your body needs to move. The interactive activity, as well as supporting website for kids, encourages youths to live a healthy lifestyle. The website also provides parents with information and strategies to help jumpstart the conversation about the dangers of UNDERAGE DRINKING .

In Miami, Congresswoman Ros-Lehtinen was joined by Susan Molinari of The Century Council, and Frank Saavedra, from the Boys & Girls Clubs of Miami-Dade. “Ask, Listen Learn’s new fitness component is a great way to increase awareness of the negative consequences of underage drinking while highlighting the positive outcomes of making healthy choices,” Congresswoman Ros-Lehtinen said. “I’m happy to be here today to share the message with kids of the greater Miami area to, “Decir ‘SI’ a un estilo de vida saludable y ‘NO’ al uso de alcohol.”

“According to the National Survey on Drug Use and Health, more than 17% of 12 to 14 year olds report they have consumed alcohol in the past month. Our Ask, Listen, Learn program has the potential to further reduce these numbers, as 80% of 12-14 year olds believe alcohol education has made a difference in the decision they have made regarding alcohol,” said Susan Molinari.

“Ask, Listen, Learn’s fresh approach encourages kids in the direction of a healthy lifestyle and away from underage drinking. It’s a phenomenal new approach in deterring kids from drinking alcohol underage,” said Frank Saavedra. “The website provides a place for peers to follow SuperStars who positively point kids in the direction of a healthy lifestyle which does not involve underage drinking.”

At ASK LISTEN LEARN kids may sign up to become “A.L.L. Stars.” A.L.L. Stars are students involved in athletics, academics, and/or their community who pledge to make healthy choices. A.L.L. Stars are encouraged to explore ASK LISTEN LEARN which features healthy role models, downloadable activities and educational games to play online. Soon one lucky A.L.L. Star will have the opportunity to appear in an advertorial in Sport Illustrated for Kids.

Ask, Listen, Learn has already reached millions of parents, kids, and teachers around the country. In 2010, the new Ask, Listen, Learn initiative includes:

ASK LISTEN LEARN, is a website for kids and parents with information on the dangers of underage drinking including monthly polls, information, interactive games, and videos, as well as more information on how to “say ‘YES’ to a healthy lifestyle and ‘NO’ to underage drinking.” The website also contains valuable content for parents on how to start the conversation about the dangers of underage drinking.

• As a public service associated with SIKIDS, Ask, Listen, Learn will utilize role models such as Speed Skater Apolo Anton Ohno and professional swimmer Dara Torres as ‘SuperStars.’ Ask, Listen, Learn SuperStars will write letters to SI KIDS readers both online and in print. A.L.L. Stars will be encouraged to read Questions and Answers from SuperStars to learn how elite athletes dealt with peer pressure as they were growing up. SuperStars will encourage kids to make responsible decisions and live a healthy lifestyle. This positive messaging will appear in various print and online advertorials as well as interactive games over the course of 2010.

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